Irrespective of which KM technology and definition you employ, a good story is the simplest and most powerful way to create a desired future. It is the story that guides us in our day-to-day interactions. It is the story through which knowledge is created, stored and passed on.
While people may come and go in your organisation, it is the story that remains to remind people who they are and where they are going to. What are these stories? How are they informed and kept alive? Can they be deliberately crafted and embedded into your culture? Are you aware of what stories are currently doing the rounds? Are you in control of these stories? Would you like to be?
"...only the story...can continue beyond the war and the warrior. It is the story that outlives the sound of war-drums and the exploits of brave fighters. It is the story...that saves our progeny from blundering like blind beggars into the spikes of the cactus fence. The story is our escort; without it, we are blind. Does the blind man own his escort? No, neither do we own the story; rather it is the story that owns us and directs us." - Chinua Achebe, in Anthills of the Savannah (1987)
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